It has never been more important for us to attract and maintain inward investment and the benefit it brings in jobs, capital and talent. We must continue to be an open economy in an increasingly competitive global marketplace. We must do all of this while recognising the global move to a net-zero approach, and the benefits that this shift can bring.
Following this year’s export plan A Trading Nation, we will deliver an inward investment plan that will maximise the wider economic benefits of inward investment to the local and national economy and encourage global businesses to base themselves here.
We will focus our efforts in areas where we have identified Scotland has an existing competitive advantage, as well as ensuring that we are equipped to tackle the world’s critical challenges with technologies like digital, data and AI. Work will continue to look at ways to use digital technology to continue to develop our digital strategy and associated enablement and support approaches for rural communities.
In addition, we will continue to build our profile and reputation in key international markets using the Brand Scotland umbrella, a refreshed approach to our Global Scots network platform and a new Talent Scotland e-citizen platform. This will be an online destination that will help overseas talent find the right career in Scotland and more importantly feel like a citizen as soon as they step foot on our soil.